BRAND | Portfolio Eli Bark

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BRAND WORK

CASE STUDY 1

SUNPROTECT LOGO

The client informed us that they were launching a new sub-brand under the existing one we had established for them. This new brand catered to a different clientele; one more sports and outdoors oriented

CASE STUDY 2

LA RUBIERA COFFEE FARM BRANDING

The original idea was simple - "make sure people know exactly what we do"

When working with the client for the first logo for their newly acquired farm, they said that they knew it would be busy visually, but that's what they wanted; they needed the logo to be immediately clear about some very key details:

- This farm was under new management

- it was going to be aiming for a more commerical appeal

- That it was solely a coffee farm and not a roaster

With those points in mind, and the owner wanting to include an indication that it was a woman owned farm now, this was the final logo version the client settled on.

The new logo that was approved by the client. Primary use is B&W, although overall branding does include added color elements.

The client wanted to launch their new branding on the social media accounts, so this graphic is one I provided to them to be able to include in their posts, as well as use for future works.

The color palette that was chosen for this project was due to the client wanting to break away from the traditional branding of other farms in the area, and more so match overall branding with national brands. Many of the major coffee producers in the country where this farm is located uses some variation of these colors.

One year later, the client was ready to update their brand. People knew who they were and what they did, so it was time to simplify.

They wanted to declutter their logo and keep it as simple as possible. In building out the design brief this time, there were key elements the owner wanted to have included.