PRINT WORKS
This page will be outlining a selection of projects that resulted in the creation of physical collateral.
For all of these projects, I oversaw all creative direction. This would include partnering with the client to outline project scope, working with creative resources to draft up proofs for both internal and external stakeholder review, managing asset creation, and finally distribution.
SALES AID - BROCHURE CONVERSION
This asset is one we are legally obligated to provide to customers who purchase our products. Traditionally it has always been produced in a standard brochure format. I decided to start converting as many of my clients as I could to this new front + back Sales Aid format, which allowed us to see a significant reduction in print costs.
BROKEN EYEWEAR FIXTURE
This fixture went through several iterations based on a single goal, to showcase to a customer why they need to add our service to their purchase. The direction I led this project is was having a simple, small footprint design that retail locations could pick up and carry around their stores, showing customers what an average pair of broken eyewear looks like. This created a powerful purchasing message: you need to buy our service so your eyewear doesn't end up like this.
ONLINE PURCHASE STICKER
The client approached me with an issue they had noticed: they had low attachment rates of our service to their products that customers had purchased online and would pick-up at one of their retail locations. My solution was to come up with a generic sticker that the associate receiving the product in store would place on the packaging right away. This way, when a customer would come to pick their purchase up, both they and the associate would have a visual reminder that they still could add our service to their purchase.
SHELF BANNER
This is a heavy card stock banner that is placed into a plastic housing piece along product shelving. This is coupled along with a piece detailing product pricing, as a means of showcasing which products are eligible to be packaged with our service.